Vittoria

The world’s leading brand of performance bicycle tyres, known for its unique graphene-enhanced compounds and advanced cotton & nylon casings.

In December 2022, Telemos (a predecessor company of Jacobs Capital) was pleased to announce the signing of a binding agreement to acquire a majority stake in Vittoria, a leading producer of premium, performance bicycle tyres and related accessories. Jacobs Capital invests alongside Vittoria’s senior management team and Wise Equity (“Wise”) to build on the company’s leadership position in performance tyres and to accelerate Vittoria’s growth globally.

Founded in 1953 and based in Brembate (Italy), Vittoria produces bicycle tyres that are the reference for professionals and performance-oriented cycling enthusiasts across the world. Vittoria is recognized as a best-in-class developer and producer of bicycles tyres with strong know-how and the most advanced and efficient production facilities in the industry. Since Wise’s investment in 2020, the business has grown substantially, led by group Chairman & CEO Stijn Vriends, who together with the current senior management team, will significantly re-invest and is committed to continue to drive Vittoria’s successful ‘The Ride Ahead’ strategy.

With the backing of Jacobs Capital, Vittoria will accelerate its plans for international expansion and further development of its products, services and channels. Vittoria will continue to invest in sustainability, innovation and research & development, building upon its best-in-class manufacturing facilities as well as its recently inaugurated Vittoria Park, a unique cycling innovation & experience venue.